Commercial Growth Partner for Padel

Build it. Brand it.
Scale it.

Strategy, brand, and commercial infrastructure for the padel industry. From positioning and go-to-market through brand identity, digital build, and the B2B pipeline that turns it all into revenue.

How we work
For padel Clubs Brands Events Tech providers
The service

One partner, end to end.

Most agencies solve one problem. Strategy shops write decks. Brand studios ship identity. Tech teams build. We do all of it, under one roof, tuned for padel. You get the thinking, the assets, and the engine — sequenced so every stage compounds.

Build it

Strategy & go-to-market

Before you build anything visible, you need the thinking behind it. We define positioning, craft messaging, and map the commercial strategy that makes every next step land harder.

  • Commercial strategy
  • Messaging & positioning
  • Go-to-market planning
  • Audience & market mapping
Brand it

Brand & digital implementation

Strategy without execution is a deck that collects dust. We build the brand identity, websites, apps, social presence, and campaign assets that put you in market and make the strategy real.

  • Brand identity & design
  • Website & app development
  • Social media & content
  • Marketing & campaign assets
Scale it

Commercial infrastructure

The Hybrid Engine. We track live market signals and engage the right prospects at the right moment. Smart automation handles the volume. Human expertise handles the strategy.

  • B2B pipeline & outreach
  • Sponsorship acquisition
  • Partnership brokering
  • Revenue infrastructure
Inside the engine

We built the engine.

The Hybrid Engine is proprietary infrastructure we built — not outsourced software we rent. It runs the prospecting, the outreach, the scoring, the reporting. You see everything in real time from one dashboard.

01
Signal sourcing
We define your ICP, then source high-potential accounts using live market signals and advanced data tools. Every target has a reason to exist on the list before it goes near a sequence.
02
Enrichment
The engine verifies contacts, analyses recent activity, and enriches every prospect with intent signals — hiring surges, funding rounds, expansion news, content engagement.
03
Messaging
Human strategists craft the messaging framework grounded in what the data says. Every sequence is purpose-built — no templated cold pitches.
04
Multi-channel launch
Email and LinkedIn run in parallel — the social surround approach that dramatically lifts reply rates. The right message in the right place at the right time.
05
Handoff & optimise
Qualified warm leads transfer directly to you. Monthly strategy videos sharpen what's working and kill what's not. The engine gets smarter every cycle.
The platform

Watch your pipeline build live.

Every client gets a dedicated portal. Real-time pipeline data, engagement scoring, warm lead alerts, monthly strategy videos. Nothing is a black box.

The ecosystem

Four verticals.
One connected network.

Clubs, brands, events, and tech providers all operate in silos. We sit at the centre and connect the dots. Every client we onboard strengthens the network for the next one.

Padel clubs

Predictable B2B revenue

From launch strategy and brand identity to corporate outreach and off-peak monetisation. We build the full commercial engine that turns court time into predictable B2B revenue.

Launch strategy Brand & digital Corporate bookings
Brands & manufacturers

Distribution & market entry

Market positioning, campaign assets, and direct B2B sales channels into the padel ecosystem. We take you from market entry strategy to distribution and activation.

Market entry Distribution Campaign assets
Event organisers

Sponsors & commercial packaging

Event branding, digital presence, sponsor-ready assets, and direct sponsorship acquisition. We build the commercial package that turns your event into a revenue platform.

Event branding Sponsorship Commercial strategy
Technology providers

Club adoption & go-to-market

Go-to-market strategy, positioning for the padel buyer, and direct outreach to club decision-makers. We help padel tech companies get adopted, not just noticed.

Go-to-market Positioning Club adoption
The team

Built by operators, not consultants.

We don't just know marketing. We know padel. Deeply connected in the ecosystem, with the commercial instinct to turn that access into revenue.

James Metzger
James Metzger
Marketing & Commercial Strategy

Eighteen years building marketing strategy. Based in Spain. Designed Padel Pipeline's Hybrid Engine and the cross-vertical network model behind the firm.

LinkedIn
Lee Atkins
Lee Atkins
Growth & Partnerships

Over twenty years of commercial leadership across sport, lifestyle, and tech. Scales business models and strategic partnerships across all four padel verticals.

LinkedIn
Rob Short
Rob Short
Brand Creative & Sports Marketing

Ex Head of Marketing at Badminton England. Led marketing for Rugby World Cup France 2023 — over £4M in revenue and 20M+ impressions. Builds the brand side of the house.

LinkedIn
Advisors
Jose Luis Gonzalez
Jose Luis Gonzalez — El Negro
Strategic Advisor, Industry Relations
@elnegrogonzalez77
Shaun White
Shaun White
Strategic Advisor, Athlete Network
@swelitetraining
Why us

Not SaaS. Not an agency. Both.

We rejected the old way of slow agencies and the hard way of DIY software. We built something different — a commercial partner with the speed of a platform and the strategy of a consultancy, all inside the padel ecosystem.

The old way
Traditional agencies
Slow. Expensive. Opaque.
  • Quarterly reviews, monthly decks, little live visibility
  • Retainers regardless of output
  • Generalists — no sector expertise in padel
  • Campaigns, not infrastructure
The hard way
DIY software
Cheap. Confusing. Rarely used well.
  • Requires in-house operators who know the tools
  • Strategy is your problem, not theirs
  • Analysis paralysis — features without a playbook
  • You build from zero every time
The Pipeline Way
Padel Pipeline
Speed of SaaS. Strategy of an agency. Network of an insider.
  • Proprietary platform we built and operate for you
  • Human strategists shape every sequence and engagement
  • Deep padel-specific relationships across every vertical
  • Permanent commercial asset — not a campaign
Ways to work

Pick your entry point.

Not every engagement needs to be the full build. Start with a list, plug into the engine, bring us a sponsorship to close, or hand us the whole thing end to end.

Entry

The List

We define your ICP, build the enriched prospect list, and hand it over. You run the outreach yourself.

Scope a brief
How it works
One-off project. Fixed fee. Deliverable is the list itself — verified contacts, enriched with intent signals, ready for your team to sequence.
Best for
Operators with an in-house sales capability who need quality targets, not outreach execution.
Core

The Engine

The full Hybrid Engine. Prospecting, outreach, scoring, reporting. Live dashboard. Monthly strategy videos. Warm leads handed to you.

Book a call
How it works
Monthly retainer. 90-day minimum to build, optimise, and deliver first wave of results. Everything managed for you.
Best for
Clubs, brands, and tech providers who need a B2B pipeline running without hiring a team to run it.
Commission

The Partnership

You bring the event or the asset. We find the sponsor and close the deal. You only pay when we deliver.

Pitch us your event
How it works
Commission-only engagement. No up-front fee. We take a percentage of closed sponsorship value. We're selective — we take on mandates we believe we can close.
Best for
Tournaments, leagues, and rights-holders with sponsorable assets who want aligned commercial representation.
Full Service

The Full Service

Build, Brand, Scale. The complete commercial partner engagement. Strategy, identity, digital build, and the engine running — all under one roof.

Talk to a principal
How it works
Phased engagement — discovery and strategy first, then brand and digital implementation, then the engine running ongoing. Senior attention throughout.
Best for
Founders, clubs launching new facilities, and brands entering padel who need the complete commercial build, sequenced.
The journal

Notes from inside the padel industry.

Read all
Sponsorship
How to get sponsorship for a padel tournament
What sponsors actually look for, what a sponsor-ready proposal includes, and why most padel events leave money on the table.
Read
Clubs
A corporate bookings strategy for padel clubs
How clubs fill off-peak hours with predictable corporate revenue — and the commercial infrastructure that makes it work.
Read
Revenue
How to grow padel club revenue beyond court hire
The revenue lines that actually move the needle, and why most operators underprice or ignore them entirely.
Read
Founding Partner cohort

The pipeline starts here.

Strategy, brand, commercial infrastructure. One partner, end to end. We're taking on a limited number of Founding Partners across the four verticals — built to become permanent case studies.