The journal

Notes from inside the padel industry.

Commercial strategy, sponsorship, revenue, and go-to-market. Written for operators, sponsors, and builders — not content marketers. No recycled takes, no SEO filler.

Sponsorship

How to get sponsorship for a padel tournament

What sponsors actually look for, what a sponsor-ready proposal includes, and why most padel events leave money on the table.

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Clubs

A corporate bookings strategy for padel clubs

How to fill off-peak court hours with predictable corporate revenue — and the commercial infrastructure that turns inbound enquiries into retained contracts.

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Revenue

How to grow padel club revenue beyond court hire

The revenue lines that actually move the needle for a padel club — memberships, coaching, corporate, F&B, retail — and why most operators underprice or ignore the ones that matter.

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B2B

Padel B2B lead generation: what actually works

Building a real B2B pipeline in padel — signals, segmentation, outreach, and the infrastructure that turns a contact list into retained commercial revenue.

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